# Miradore

Miradore is an event production and creative agency founded in 2007, with a presence in Dubai, Islamabad and Riyadh. Its work includes diplomatic gatherings and international conferences attended by world leaders, alongside major brand events, concerts and campaigns. These commissions bring together creative judgment, experienced production teams and close attention to every stage of delivery. The practice spans creative direction, identity, communication, film, original sound, digital experiences and complete event production.

## Company facts

Founded: 2007.
Presence: Dubai, Islamabad, Riyadh.
Miradore holds a Saudi commercial registration. Its Saudi-facing work includes GO AI Hub, the Pak-Saudi Business Forum, Muslim World League-related work and OIC conferences.
Miradore Labs is a venture in Riyadh and Islamabad, incubated by CODE in Riyadh for AI-led physical experiences. Labs explores interactive spaces, sound-responsive visuals and the relationship between people, light and architecture. Generated spatial studies are identified as concepts.
Contact: info@miradoreproductions.com.pk.

## The practice

### Strategy & creative direction
Campaign concepts, narratives and the creative direction that connects every expression of an idea.
Example: [Alif Se Aman / USIP](/work/alif-se-aman).

### Identity & communication
Brand systems, campaign communication, institutional content and communication across a city or an event.
Example: [OIC Ministerial Conference on Women](/work/oic-women).

### Film & original sound
Brand films, curtain raisers, visual content, scores and music produced for an experience.
Example: [Green Group films](/work/green-group).

### Digital experiences
Websites and digital expressions that extend a brand into everyday encounters.
Example: [Green Group & Autograph websites](/work/green-group).

### Event design & production
Diplomatic environments, conferences, launches, concerts, exhibitions and complete live production.
Example: [Islamabad Talks](/work/islamabad-talks).

### Creative technology & Labs
Projection mapping, in-house show systems, interactive surfaces and AI-led physical experiences.
Example: [Marka-e-Haq & Miradore Labs](/labs).

## Confirmed scale

ROX: five shows comprising three concerts and two Qawwali on the ROX events, across three cities, with 40,000 total attendees. Miradore confirms 27+ song-specific visual worlds. These are series totals; they are not attributed to one show.
Marka-e-Haq: an eight-minute projection at Pakistan Monument within the complete event produced by Miradore in May 2026.
Digital Foreign Direct Investment Forum 2025: five events within one connected programme.

## Portfolio and contribution

World Bank and Green Group are clients with multiple projects. Programme, series and individual-project relationships are identified below. Dates appear where recorded; no dates or wider scopes are implied when absent.

### Islamabad Talks
[Project page](/work/islamabad-talks)
Record type: project.
Miradore designed and executed the event environment for Islamabad Talks, including the arrival and meeting spaces. The photographs document the completed rooms and their use during the diplomatic gathering.
Miradore contribution: Event environment design; Execution.
Setting: Islamabad.

### OIC Ministerial Conference on Women
[Project page](/work/oic-women)
Record type: project.
Miradore led the OIC Ministerial Conference on Women from concept through complete delivery. One team connected the conference and its identity with city branding, the official song, curtain-raiser film, social media, hospitality and cultural night, carrying the experience through to the final guest’s departure at the airport.
Miradore contribution: Concept & creative direction; Conference design & complete production; Brand identity & city branding; Official song & sound score; Curtain-raiser film; Social media & marketing content; Hospitality & guest journey; Cultural night.
Organisation: Organisation of Islamic Cooperation.
Film: [Official song / produced by Miradore / sung by Shuja Haider](https://www.youtube.com/watch?v=3umkgrcnmGs).

### Marka-e-Haq Celebration
[Project page](/work/marka-e-haq)
Record type: project.
For the first commemoration of Marka-e-Haq, Miradore produced a national celebration, bringing together the event production, creative and visual content, and marketing communication. Within the celebration, an eight-minute audiovisual experience made Pakistan Monument the narrator: a voice addressing the nation about hardships endured and the hope of better days ahead.
Miradore contribution: Complete event production; Creative & visual content; Projection mapping.
Date: May 2026.
Setting: Pakistan Monument, Islamabad.
Film: [Watch the ceremony](https://www.youtube.com/watch?v=d28LBLsX4eE).

#### Stone becomes story
Relationship: Projection experience / Part of Marka-e-Haq.
Pakistan Monument became the storyteller. Projection, sound and narration worked together across eight minutes, as one chapter of the complete celebration.
Miradore contribution: Audiovisual storytelling; Projection mapping; Creative and visual content.

### ROX Concerts
[Project page](/work/rox)
Record type: series.
Miradore designed and produced five ROX shows across three cities: three concerts and two Qawwali on the ROX events, with 40,000 total attendees. The in-house practice created 27+ song-specific visual worlds, combining audio-reactive engines, live operator control, creative content, marketing content and complete production. Campaign reel views: Lahore 734K+, Islamabad 408K+ and Karachi 237K+. Qawwali on the ROX carries Miradore’s Techno Qawwali format into the live experience.
Miradore contribution: Creative direction & visual content; Marketing content; Complete event production; In-house creative technology.
Client: ROX.
Setting: Three cities.
Film: [ROX Islamabad aftermovie](https://www.youtube.com/watch?v=ZX-EPM4yQfw).

### World Bank
[Project page](/work/world-bank)
Record type: client.
Pakistan@100 leads a continuing body of work for the World Bank, spanning public programmes, exhibitions, summits and communication. The programme looked towards Pakistan’s centenary in 2047. Miradore’s contribution is shown project by project, distinguishing the World Bank’s research and policy work from our event environments, exhibition production and communication.
Miradore contribution: Visual communication; Exhibitions; Event design & production.
Client: World Bank.

#### Pakistan@100: Shaping the Future
Relationship: Programme.
A World Bank flagship initiative looking towards Pakistan’s centenary in 2047. The March 2019 Human Capital Summit accompanied the report launch; Art2Aspire formed an exhibition chapter within the same programme.
Miradore contribution: Event environments & production.
[Watch Pakistan@100 highlights](https://www.youtube.com/watch?v=GR7L2dwFJwk)
[Read the World Bank programme](https://www.worldbank.org/en/region/sar/publication/pakistan100-shaping-the-future)
[Explore Art2Aspire within the programme](#art2aspire)
[Watch the Pakistan@100 Human Capital Summit](https://www.youtube.com/watch?v=YJB4lvUZCQI)

#### Art2Aspire
Relationship: Exhibition / Pakistan@100.
Part of Pakistan@100, Art2Aspire gave the programme an exhibition setting. Artwork and the experience of moving through the exhibition created another way for visitors to engage with the programme.
Miradore contribution: Exhibition design & production.
[Watch the exhibition film](https://www.youtube.com/watch?v=I04qmGa2Q6o)

#### Human Capital Summit · 2020
Relationship: Summit.
A later summit in the continuing World Bank relationship, distinct from the March 2019 gathering associated with the Pakistan@100 launch. Miradore contributed event design and production.
Miradore contribution: Event design & production.
[Watch the 2020 summit](https://www.youtube.com/watch?v=FGur-P7iHsE)

#### Doing Business Reforms Index
Relationship: Institutional event.
The gathering marked Pakistan’s rise of 28 places in Doing Business 2020 and the visit of David Malpass, then President of the World Bank Group. Miradore’s role was event management and production around this reform milestone.
Miradore contribution: Event management & production.
[Watch Doing Business 2020](https://www.youtube.com/watch?v=1Oh_NrGlvhk)

#### Country Climate and Development Report (CCDR)
Relationship: Report gathering.
A gathering around the World Bank’s Country Climate and Development Report, bringing the report’s themes into a shared setting for discussion. Miradore contributed event design and production.
Miradore contribution: Event design & production.

#### Pakistan Human Capital Review
Relationship: Report communication.
Communication design around the report and its themes.
Miradore contribution: Visual communication.

#### Learning Poverty
Relationship: Public campaign.
A distinct visual treatment for the campaign.
Miradore contribution: Campaign communication.

### Green Group
[Project page](/work/green-group)
Record type: client.
Miradore’s marketing and communications supported AED 550 million in property sales over 18 months across the developments we marketed. Our work connects brand identity, websites, films and continuing campaigns, with a consistent point of view on place and home.
Miradore contribution: Brand identity; Communication; Renders & films; Green Group & Autograph websites.
Client: Green Group.

#### Green Group Brand Identity
Relationship: Brand identity.
A shared visual identity for Green Group, carried into stationery and printed materials. The guidelines connect these applications so the brand remains recognisable across different formats.
Miradore contribution: Identity design; Brand guidelines & applications.

#### Home is not a thing
Relationship: Brand film.
Architecture becomes a way of living. A film for Green Group, told through spaces, light and the life within them.
Miradore contribution: Film production; Visual storytelling.
[Watch the film · 01:04](https://www.youtube.com/watch?v=k2fbr712jLk)

#### Green Group Website
Relationship: Website.
Website design and development extended Green Group’s identity into a digital setting, alongside the wider programme of films and communication.
Miradore contribution: Website design & development.
[Visit greengroup.ae](https://greengroup.ae/)

#### Autograph Website
Relationship: Website.
A digital experience for Autograph, within Green Group’s property portfolio.
Miradore contribution: Website design & development.

#### Green Group Social Campaigns
Relationship: Campaign series.
The campaign connects the idea of home with finding a place to belong. Across the artwork, fragments come together into a complete image. Writing, art direction and visual content carry that thought through the series.
Miradore contribution: Art direction; Writing; Visual content & motion.

### Rumanza Inaugural
[Project page](/work/rumanza)
Record type: project.
The inaugural brought international golfers together on the course, followed by an evening of performance and hospitality. Miradore connected the event production with the identity and communication around the occasion.
Miradore contribution: Event production; Identity & communication; Guest experience.
Destination: Rumanza Golf & Country Club.

### Digital Foreign Direct Investment Forum 2025
[Project page](/work/dfdi)
Record type: series.
The Digital Foreign Direct Investment Forum 2025 brought five events into one connected programme. Miradore carried the creative direction and identity through the conference, arrival settings, cultural event and welcome dinner, with complete event production.
Miradore contribution: Creative direction; Event identity; Complete event production; Cultural event & welcome dinner.
Date: 2025.
Film: [Watch the forum film](https://www.youtube.com/watch?v=vOezaktH-wM).

### Alif Se Aman
[Project page](/work/alif-se-aman)
Record type: project.
For the United States Institute of Peace (USIP), Miradore developed Alif Se Aman as a complete campaign in 2024. From strategy and identity to animation, the website, social content and film production, one idea connected the work: peace takes shape in how we listen, learn and make room for one another.
Miradore contribution: Campaign strategy; Brand identity; Animation; Website; Social content; Film production.
Client: USIP.
Date: 2024.

### Pak-Saudi Business Forum
[Project page](/work/pak-saudi-forum)
Record type: project.
Miradore handled the design, production and communications for the Pak-Saudi Business Forum at Crowne Plaza, Riyadh, in 2025.
Miradore contribution: Design; Complete event production; Communications & creative content.
Date: 2025.
Setting: Riyadh.

### GO AI Hub Launch
[Project page](/work/go-ai-hub)
Record type: project.
For the GO AI Hub launch in Islamabad in 2025, Miradore handled launch design, complete production, communications and creative content. Film and laser projection formed part of the launch reveal. The films below show the production and the CEO’s account of the Saudi-Pakistan relationship behind the initiative.
Miradore contribution: Launch design; Complete production; Communications; Creative content.
Date: 2025.
Setting: Islamabad.
Film: [Watch the GO AI Hub launch](https://www.youtube.com/watch?v=2WbF_lwm3S8).

#### The relationship behind the launch
Relationship: Saudi-Pakistan context.
The CEO’s account connects the launch to the wider Saudi-Pakistan relationship. These are remarks attributed to GO Telecom’s CEO, not a quotation or endorsement from the Crown Prince.
Miradore contribution: .
[View the CEO’s remarks and source video](https://x.com/KSA24/status/1982035415747170757)

### Girls’ Education in Muslim Communities
[Project page](/work/muslim-world-league)
Record type: project.
For the Girls’ Education in Muslim Communities conference, Miradore handled complete design, production and communications, including the creative content.
Miradore contribution: Conference design; Complete production; Communications; Creative content.
Organisation: Muslim World League.
Date: January 2025.
Setting: Islamabad.

### Techno Qawwali
[Project page](/work/techno-qawwali)
Record type: format.
Miradore’s Techno Qawwali format brings live performance together with distinct visual worlds, in-house technology and complete event production.
Miradore contribution: Format development; Visual content; Creative technology; Complete production.
Format by: Miradore.
Film: [Qawwali on the ROX / Islamabad](https://www.youtube.com/watch?v=6KXYfsA_-mk).

### Jazz 30-Year Celebration
[Project page](/work/jazz-30)
Record type: project.
Live performance, hospitality and a complete brand environment brought the 30-year celebration together. The occasion forms part of Miradore’s wider body of work for Jazz.
Miradore contribution: Event design; Live production; Hospitality & brand environment.
Brand: Jazz.
Film: [Watch Jazz Night](https://www.youtube.com/watch?v=1eS3Wo4Ycbg).

### Asia Pacific ICT Alliance Awards 2022
[Project page](/work/apicta)
Record type: project.
Known as the “Oscars of IT”, the Asia Pacific ICT Alliance Awards brought industry recognition and a cultural programme into one occasion in 2022. Miradore’s work connected the ceremony with the live setting.
Miradore contribution: Event design; Production; Ceremony & cultural programme.
Date: 2022.

### CPEC Groundbreaking Ceremony
[Project page](/work/cpec)
Record type: project.
Miradore produced the CPEC groundbreaking ceremony, including the ceremonial activation shown here.
Miradore contribution: Event production.

### Central and South Asia Chiefs of Defence Conference
[Project page](/work/casa-chod)
Record type: project.
The Central and South Asia Chiefs of Defence Conference brought senior defence representatives together for regional dialogue. Miradore produced the conference environment and the settings around this strategic gathering.
Miradore contribution: Conference production; Event environment.
Date: 2025.
Setting: Islamabad.

### OIC Conferences
[Project page](/work/oic-editions)
Record type: collection.
From ministerial meetings to extraordinary sessions, Miradore’s OIC work spans conference environments, identity and communication. Each conference has its own brief and setting.
Miradore contribution: Event design & production; Conference identity; Communication.
Organisation: Organisation of Islamic Cooperation.

#### 48th Session of the OIC Council of Foreign Ministers
Relationship: Conference.
Event identity and execution for 48th Session of the OIC Council of Foreign Ministers.
Miradore contribution: Event identity; Event execution.

#### 17th Extraordinary Session of the OIC Council of Foreign Ministers
Relationship: Extraordinary session.
Event identity and execution for 17th Extraordinary Session of the OIC Council of Foreign Ministers.
Miradore contribution: Event identity; Event execution.

#### OIC Ministerial Conference on Women
Relationship: Ministerial conference.

Miradore contribution: Event production; Conference identity & city branding; Curtain-raiser film; Sound score & official song; Cultural programme.
[Explore this conference](/work/oic-women)

### Ba-Ikhtiyar Graduation & Exhibition
[Project page](/work/ba-ikhtiyar)
Record type: project.
A graduation ceremony, exhibition and panel discussion brought women’s achievements and work into the spotlight. The programme connected personal success stories with a shared conversation about opportunity. Miradore produced the event environment and live setting, giving the graduates, their work and the occasion a cohesive presence.
Miradore contribution: Event production; Exhibition & live setting.
Film: [Watch the event](https://www.youtube.com/watch?v=6bGTgl0WtWs).

### S&P Global Employee Celebrations
[Project page](/work/sp-global)
Record type: series.
Miradore produced these S&P Global employee celebrations, bringing recognition, live performance and a theatrical event setting together. The linked film documents the 2024 annual dinner.
Miradore contribution: Event production; Live performance setting; Guest experience.
Client: S&P Global.
Film: [Watch the 2024 annual dinner](https://www.youtube.com/watch?v=uYjKhSpMus8).

### Walled City of Lahore · Brand Revamp
[Project page](/work/walled-city)
Record type: project.
Miradore’s brand revamp for the Walled City of Lahore Authority connects an identity with communication for a living heritage destination.
Miradore contribution: Brand identity; Visual communication.
Organisation: Walled City of Lahore Authority.

### Institutional communication
[Project page](/work/communication)
Record type: practice.
Miradore translates reports, institutional priorities and event programmes into visual communication for print, screens and public campaigns. Selected work includes World Bank report communication and OIC conference communication.
Miradore contribution: Campaign design; Report-led communication; Conference communication.

### National Days
[Project page](/work/national-days)
Record type: collection.
National-day celebrations for Sweden, Ireland and the United Arab Emirates. Distinct cultural identities, brought into the gathering through hospitality, design and live production.
Miradore contribution: Event environments; Live production; Cultural hospitality.

#### Ireland · St Patrick’s Day
Relationship: National-day event.

Miradore contribution: Event environment; Live production; Cultural hospitality.
[Watch the celebration](https://www.youtube.com/watch?v=uL9hzeP3904)

#### UAE · 53rd Eid Al Etihad
Relationship: National-day event.

Miradore contribution: Event environment; Live production; Cultural hospitality.

#### Sweden · National Day
Relationship: National-day celebration.

Miradore contribution: .

### Pakistan Pavilion at London Tech Week
[Project page](/work/london-tech-week)
Record type: project.
At London Tech Week, the Pakistan Pavilion gave technology businesses a shared place to meet visitors, introduce their work and exchange ideas. Miradore’s pavilion design and production brought that national presence into the exhibition floor. The setting came to life through conversations at the stands, hands-on demonstrations and connections between exhibitors and visitors.
Miradore contribution: Pavilion design & production.
Setting: London.
Film: [Watch London Tech Week’s pavilion coverage](https://www.youtube.com/watch?v=OreZvqPfBnc).

### Jazz
[Project page](/work/jazz)
Record type: client.
Product launches. Leadership gatherings. Cultural celebrations. Live entertainment. Miradore’s continuing work for Jazz brings event design, communications and production to different audiences and occasions. Each brief has its own setting and purpose, connected by an understanding of the brand.
Miradore contribution: Event design & production; Live visual content; Creative & marketing content.
Client: Jazz.

#### Jazz 30-Year Celebration
Relationship: Anniversary celebration.

Miradore contribution: Event design; Live production; Hospitality & brand environment.
[Explore the celebration](/work/jazz-30)

#### ROX Concerts & Qawwalis
Relationship: Live entertainment series.
Five shows across three cities, including three concerts and two Qawwali events. 40,000 attendees across the complete series.
Miradore contribution: Complete production; Creative & visual content; Marketing content.
[Explore ROX Concerts](/work/rox)

#### Bajao App Launch
Relationship: Product launch.
A music platform introduced through an oversized radio installation and a branded launch environment.
Miradore contribution: Event environment; Brand applications.

#### Still We Rise
Relationship: Jazz FLT.
A shared identity across the stage, outdoor gathering and team experience.
Miradore contribution: Event design; Branded environments.

#### Jazz Sales Conference 2019
Relationship: Sales conference.
A two-day programme documented in Miradore’s conference film.
Miradore contribution: .
[Watch the conference film](https://www.youtube.com/watch?v=8fwn8_-m5hA)

### SCO Bilateral Meetings
[Project page](/work/sco-bilateral)
Record type: project.
For the SCO Council of Heads of Government 2024 in Islamabad, Miradore handled the environments for bilateral meetings of prime ministers. The work brought the meeting rooms, national identities and reception settings together around a high-profile diplomatic programme.
Miradore contribution: Bilateral meeting environments; Event design & execution.
Date: 2024.
Setting: Islamabad.

### Surpassion
[Project page](/work/surpassion)
Record type: project.
Miradore’s identity and packaging work for Surpassion connects a circular emblem, botanical linework and a blue-and-gold palette. The design carries from the master mark to the printed bands and wooden-box applications shown here. Original artwork, a packaging visualisation and a production photograph document the relationship between the identity and its physical application.
Miradore contribution: Brand identity; Packaging design.
Brand: Surpassion.

## Further reading

[Company profile](/studio)
[Selected work and archive](/work)
[Creative practice](/creative)
[Miradore Labs](/labs)
[Miradore Arabia](/arabia)

## Official channels

https://www.linkedin.com/company/miradore-productions/
https://www.instagram.com/miradoreme/
https://www.facebook.com/MiradoreProds/
https://www.youtube.com/@Miradore.agency

Profile updated: 9 September 2026. This is company-supplied portfolio information. Images showing delivered work are distinguished from generated concepts.