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← Selected work

Identity, digital, film & campaigns

Green Group

Desire, translated into demand.

Green Group

Miradore’s marketing and communications supported AED 550 million in property sales over 18 months across the developments we marketed. Our work connects brand identity, websites, films and continuing campaigns, with a consistent point of view on place and home.

MIRADORE’S CONTRIBUTION
  • Brand identity
  • Communication
  • Renders & films
  • Green Group & Autograph websites

SELECTED PROJECTS FOR GREEN GROUP

One brand. Every expression.

Green Group Brand Identity

Brand identity

Green Group Brand Identity

A shared visual identity for Green Group, carried into stationery and printed materials. The guidelines connect these applications so the brand remains recognisable across different formats.

MiradoreIdentity design / Brand guidelines & applications

Home is not a thing

Brand film

Home is not a thing

Architecture becomes a way of living. A film for Green Group, told through spaces, light and the life within them.

MiradoreFilm production / Visual storytelling

Watch the film · 01:04
Green Group’s website, shown in a presentation mock-up.
Green Group’s website, shown in a presentation mock-up.

Website

Green Group Website

Website design and development extended Green Group’s identity into a digital setting, alongside the wider programme of films and communication.

MiradoreWebsite design & development

Visit greengroup.ae

Website

Autograph Website

A digital experience for Autograph, within Green Group’s property portfolio.

MiradoreWebsite design & development

Green Group campaign: Somehow, it all falls into fragments.Green Group campaign: Slowly, it all falls into place.Green Group campaign: Everyone finds their place here.

Campaign series

Green Group Social Campaigns

The campaign connects the idea of home with finding a place to belong. Across the artwork, fragments come together into a complete image. Writing, art direction and visual content carry that thought through the series.

MiradoreArt direction / Writing / Visual content & motion

MORE FROM THE CAMPAIGNS

A world around the home.

Colors that speak out loud.
Every home is a story waiting to begin.
Light makes all the difference.
Innovation.
Sustainability.
Material, texture and contrast.

GREEN GROUP / FILM & CAMPAIGNS

A more human story.

I’m your home / film still 00:40

I’m your home

The story, told from the home’s point of view.

Welcome Home to Luxury / film still 00:48

Welcome Home to Luxury

Luxury in the quiet, everyday details.

FROM MIRADORE’S FILM ARCHIVE

More ways to tell the story of home.

Does a Village Have a Place in the City?

A further Green Group brand film from Miradore’s archive.

Home Becomes Your Favourite Staycation

Another perspective on home, produced for Green Group in Dubai.

FROM MIRADORE’S FILM ARCHIVE

Small films. A world of their own.

You Make the Space

The human details that turn a space into a home.

Colors of Life

Colour and atmosphere in Green Group’s campaign world.

54th Eid Al Etihad

A national occasion, expressed through the brand.

Discuss a new project