Strategy & creative direction
Campaign concepts, narratives and the creative direction that connects every expression of an idea.
Alif Se Aman / USIPMIRADORE / THE COMPANY PROFILE
Miradore is an event production and creative agency founded in 2007, with a presence in Dubai, Islamabad and Riyadh. Its work includes diplomatic gatherings and international conferences attended by world leaders, alongside major brand events, concerts and campaigns. These commissions bring together creative judgment, experienced production teams and close attention to every stage of delivery. The practice spans creative direction, identity, communication, film, original sound, digital experiences and complete event production.
Campaign concepts, narratives and the creative direction that connects every expression of an idea.
Alif Se Aman / USIPBrand systems, campaign communication, institutional content and communication across a city or an event.
OIC Ministerial Conference on WomenBrand films, curtain raisers, visual content, scores and music produced for an experience.
Green Group filmsWebsites and digital expressions that extend a brand into everyday encounters.
Green Group & Autograph websitesDiplomatic environments, conferences, launches, concerts, exhibitions and complete live production.
Islamabad TalksProjection mapping, in-house show systems, interactive surfaces and AI-led physical experiences.
Marka-e-Haq & Miradore LabsMiradore holds a Saudi commercial registration. Its Saudi-facing work includes GO AI Hub, the Pak-Saudi Business Forum, Muslim World League-related work and OIC conferences.
Miradore Labs is a venture in Riyadh and Islamabad, incubated by CODE in Riyadh for AI-led physical experiences. Labs explores interactive spaces, sound-responsive visuals and the relationship between people, light and architecture. Generated spatial studies are identified as concepts.
Projects, programmes and continuing client relationships. Each entry sets out Miradore’s contribution.
Diplomatic environments
Miradore designed and executed the event environment for Islamabad Talks, including the arrival and meeting spaces. The photographs document the completed rooms and their use during the diplomatic gathering.
Miradore’s contributionEvent environment design · Execution
Conference, identity & communication
Organisation: Organisation of Islamic Cooperation
Miradore led the OIC Ministerial Conference on Women from concept through complete delivery. One team connected the conference and its identity with city branding, the official song, curtain-raiser film, social media, hospitality and cultural night, carrying the experience through to the final guest’s departure at the airport.
Miradore’s contributionConcept & creative direction · Conference design & complete production · Brand identity & city branding · Official song & sound score · Curtain-raiser film · Social media & marketing content · Hospitality & guest journey · Cultural night
Official song / produced by Miradore / sung by Shuja HaiderCeremony & projection mapping / May 2026
For the first commemoration of Marka-e-Haq, Miradore produced a national celebration, bringing together the event production, creative and visual content, and marketing communication. Within the celebration, an eight-minute audiovisual experience made Pakistan Monument the narrator: a voice addressing the nation about hardships endured and the hope of better days ahead.
Miradore’s contributionComplete event production · Creative & visual content · Projection mapping
Miradore designed and produced five ROX shows across three cities: three concerts and two Qawwali on the ROX events, with 40,000 total attendees. The in-house practice created 27+ song-specific visual worlds, combining audio-reactive engines, live operator control, creative content, marketing content and complete production. Campaign reel views: Lahore 734K+, Islamabad 408K+ and Karachi 237K+. Qawwali on the ROX carries Miradore’s Techno Qawwali format into the live experience.
Miradore’s contributionCreative direction & visual content · Marketing content · Complete event production · In-house creative technology
ROX Islamabad aftermoviePakistan@100 leads a continuing body of work for the World Bank, spanning public programmes, exhibitions, summits and communication. The programme looked towards Pakistan’s centenary in 2047. Miradore’s contribution is shown project by project, distinguishing the World Bank’s research and policy work from our event environments, exhibition production and communication.
Miradore’s contributionVisual communication · Exhibitions · Event design & production
Miradore’s marketing and communications supported AED 550 million in property sales over 18 months across the developments we marketed. Our work connects brand identity, websites, films and continuing campaigns, with a consistent point of view on place and home.
Miradore’s contributionBrand identity · Communication · Renders & films · Green Group & Autograph websites
The inaugural brought international golfers together on the course, followed by an evening of performance and hospitality. Miradore connected the event production with the identity and communication around the occasion.
Miradore’s contributionEvent production · Identity & communication · Guest experience
Conference & cultural programme / 2025
The Digital Foreign Direct Investment Forum 2025 brought five events into one connected programme. Miradore carried the creative direction and identity through the conference, arrival settings, cultural event and welcome dinner, with complete event production.
Miradore’s contributionCreative direction · Event identity · Complete event production · Cultural event & welcome dinner
Watch the forum filmFor the United States Institute of Peace (USIP), Miradore developed Alif Se Aman as a complete campaign in 2024. From strategy and identity to animation, the website, social content and film production, one idea connected the work: peace takes shape in how we listen, learn and make room for one another.
Miradore’s contributionCampaign strategy · Brand identity · Animation · Website · Social content · Film production
Business forum / 2025
Miradore handled the design, production and communications for the Pak-Saudi Business Forum at Crowne Plaza, Riyadh, in 2025.
Miradore’s contributionDesign · Complete event production · Communications & creative content
Launch experience / 2025
For the GO AI Hub launch in Islamabad in 2025, Miradore handled launch design, complete production, communications and creative content. Film and laser projection formed part of the launch reveal. The films below show the production and the CEO’s account of the Saudi-Pakistan relationship behind the initiative.
Miradore’s contributionLaunch design · Complete production · Communications · Creative content
International conference / January 2025
Organisation: Muslim World League
For the Girls’ Education in Muslim Communities conference, Miradore handled complete design, production and communications, including the creative content.
Miradore’s contributionConference design · Complete production · Communications · Creative content
Miradore’s Techno Qawwali format brings live performance together with distinct visual worlds, in-house technology and complete event production.
Miradore’s contributionFormat development · Visual content · Creative technology · Complete production
Qawwali on the ROX / IslamabadLive performance, hospitality and a complete brand environment brought the 30-year celebration together. The occasion forms part of Miradore’s wider body of work for Jazz.
Miradore’s contributionEvent design · Live production · Hospitality & brand environment
Watch Jazz NightAwards ceremony / 2022
Known as the “Oscars of IT”, the Asia Pacific ICT Alliance Awards brought industry recognition and a cultural programme into one occasion in 2022. Miradore’s work connected the ceremony with the live setting.
Miradore’s contributionEvent design · Production · Ceremony & cultural programme
Public ceremony
Miradore produced the CPEC groundbreaking ceremony, including the ceremonial activation shown here.
Miradore’s contributionEvent production
Strategic conference / 2025
The Central and South Asia Chiefs of Defence Conference brought senior defence representatives together for regional dialogue. Miradore produced the conference environment and the settings around this strategic gathering.
Miradore’s contributionConference production · Event environment
From ministerial meetings to extraordinary sessions, Miradore’s OIC work spans conference environments, identity and communication. Each conference has its own brief and setting.
Miradore’s contributionEvent design & production · Conference identity · Communication
Enterprise & innovation
A graduation ceremony, exhibition and panel discussion brought women’s achievements and work into the spotlight. The programme connected personal success stories with a shared conversation about opportunity. Miradore produced the event environment and live setting, giving the graduates, their work and the occasion a cohesive presence.
Miradore’s contributionEvent production · Exhibition & live setting
Watch the eventMiradore produced these S&P Global employee celebrations, bringing recognition, live performance and a theatrical event setting together. The linked film documents the 2024 annual dinner.
Miradore’s contributionEvent production · Live performance setting · Guest experience
Watch the 2024 annual dinnerIdentity & communication
Organisation: Walled City of Lahore Authority
Miradore’s brand revamp for the Walled City of Lahore Authority connects an identity with communication for a living heritage destination.
Miradore’s contributionBrand identity · Visual communication
Reports & public campaigns
Miradore translates reports, institutional priorities and event programmes into visual communication for print, screens and public campaigns. Selected work includes World Bank report communication and OIC conference communication.
Miradore’s contributionCampaign design · Report-led communication · Conference communication
Cultural celebrations
National-day celebrations for Sweden, Ireland and the United Arab Emirates. Distinct cultural identities, brought into the gathering through hospitality, design and live production.
Miradore’s contributionEvent environments · Live production · Cultural hospitality
Exhibition & pavilion
At London Tech Week, the Pakistan Pavilion gave technology businesses a shared place to meet visitors, introduce their work and exchange ideas. Miradore’s pavilion design and production brought that national presence into the exhibition floor. The setting came to life through conversations at the stands, hands-on demonstrations and connections between exhibitors and visitors.
Miradore’s contributionPavilion design & production
Watch London Tech Week’s pavilion coverageProduct launches. Leadership gatherings. Cultural celebrations. Live entertainment. Miradore’s continuing work for Jazz brings event design, communications and production to different audiences and occasions. Each brief has its own setting and purpose, connected by an understanding of the brand.
Miradore’s contributionEvent design & production · Live visual content · Creative & marketing content
Diplomatic meetings / 2024
For the SCO Council of Heads of Government 2024 in Islamabad, Miradore handled the environments for bilateral meetings of prime ministers. The work brought the meeting rooms, national identities and reception settings together around a high-profile diplomatic programme.
Miradore’s contributionBilateral meeting environments · Event design & execution
Miradore’s identity and packaging work for Surpassion connects a circular emblem, botanical linework and a blue-and-gold palette. The design carries from the master mark to the printed bands and wooden-box applications shown here. Original artwork, a packaging visualisation and a production photograph document the relationship between the identity and its physical application.
Miradore’s contributionBrand identity · Packaging design
Read the same company facts and project contributions in a portable text format.
Company profile in text Start a conversation Company-supplied portfolio information. Updated 9 September 2026.