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MIRADORE / THE COMPANY PROFILE

The whole
practice.

Miradore is an event production and creative agency founded in 2007, with a presence in Dubai, Islamabad and Riyadh. Its work includes diplomatic gatherings and international conferences attended by world leaders, alongside major brand events, concerts and campaigns. These commissions bring together creative judgment, experienced production teams and close attention to every stage of delivery. The practice spans creative direction, identity, communication, film, original sound, digital experiences and complete event production.

Founded2007
PresenceDubai. Islamabad. Riyadh.
The signatureDesigned to be felt.

From the first idea
to the final cue.

Strategy & creative direction

Campaign concepts, narratives and the creative direction that connects every expression of an idea.

Alif Se Aman / USIP

Film & original sound

Brand films, curtain raisers, visual content, scores and music produced for an experience.

Green Group films

Event design & production

Diplomatic environments, conferences, launches, concerts, exhibitions and complete live production.

Islamabad Talks

Creative technology & Labs

Projection mapping, in-house show systems, interactive surfaces and AI-led physical experiences.

Marka-e-Haq & Miradore Labs

Arabia & Labs.

Miradore holds a Saudi commercial registration. Its Saudi-facing work includes GO AI Hub, the Pak-Saudi Business Forum, Muslim World League-related work and OIC conferences.

Miradore Labs is a venture in Riyadh and Islamabad, incubated by CODE in Riyadh for AI-led physical experiences. Labs explores interactive spaces, sound-responsive visuals and the relationship between people, light and architecture. Generated spatial studies are identified as concepts.

Scale, in context.

ROX Concerts
5 shows · 3 cities · 40,000 attendeesThree concerts and two Qawwali on the ROX events. Series totals supplied by Miradore.
Marka-e-Haq
8-minute projectionPakistan Monument, within the complete event produced by Miradore. May 2026.
Digital Foreign Direct Investment Forum 2025
5 connected eventsConference, arrival settings, cultural event and welcome dinner within the wider programme.

The work,
in full.

Projects, programmes and continuing client relationships. Each entry sets out Miradore’s contribution.

Diplomatic environments

Islamabad Talks

Miradore designed and executed the event environment for Islamabad Talks, including the arrival and meeting spaces. The photographs document the completed rooms and their use during the diplomatic gathering.

Miradore’s contributionEvent environment design · Execution

Conference, identity & communication

OIC Ministerial Conference on Women

Organisation: Organisation of Islamic Cooperation

Miradore led the OIC Ministerial Conference on Women from concept through complete delivery. One team connected the conference and its identity with city branding, the official song, curtain-raiser film, social media, hospitality and cultural night, carrying the experience through to the final guest’s departure at the airport.

Miradore’s contributionConcept & creative direction · Conference design & complete production · Brand identity & city branding · Official song & sound score · Curtain-raiser film · Social media & marketing content · Hospitality & guest journey · Cultural night

Official song / produced by Miradore / sung by Shuja Haider

Ceremony & projection mapping / May 2026

Marka-e-Haq Celebration

For the first commemoration of Marka-e-Haq, Miradore produced a national celebration, bringing together the event production, creative and visual content, and marketing communication. Within the celebration, an eight-minute audiovisual experience made Pakistan Monument the narrator: a voice addressing the nation about hardships endured and the hope of better days ahead.

Miradore’s contributionComplete event production · Creative & visual content · Projection mapping

  • Stone becomes storyProjection experience / Part of Marka-e-Haq / Audiovisual storytelling · Projection mapping · Creative and visual content
Watch the ceremony

Live music & creative technology

ROX Concerts

Client: ROX

Miradore designed and produced five ROX shows across three cities: three concerts and two Qawwali on the ROX events, with 40,000 total attendees. The in-house practice created 27+ song-specific visual worlds, combining audio-reactive engines, live operator control, creative content, marketing content and complete production. Campaign reel views: Lahore 734K+, Islamabad 408K+ and Karachi 237K+. Qawwali on the ROX carries Miradore’s Techno Qawwali format into the live experience.

Miradore’s contributionCreative direction & visual content · Marketing content · Complete event production · In-house creative technology

ROX Islamabad aftermovie

Communication & convening

World Bank

Client: World Bank

Pakistan@100 leads a continuing body of work for the World Bank, spanning public programmes, exhibitions, summits and communication. The programme looked towards Pakistan’s centenary in 2047. Miradore’s contribution is shown project by project, distinguishing the World Bank’s research and policy work from our event environments, exhibition production and communication.

Miradore’s contributionVisual communication · Exhibitions · Event design & production

Identity, digital, film & campaigns

Green Group

Client: Green Group

Miradore’s marketing and communications supported AED 550 million in property sales over 18 months across the developments we marketed. Our work connects brand identity, websites, films and continuing campaigns, with a consistent point of view on place and home.

Miradore’s contributionBrand identity · Communication · Renders & films · Green Group & Autograph websites

Sport & destination

Rumanza Inaugural

Destination: Rumanza Golf & Country Club

The inaugural brought international golfers together on the course, followed by an evening of performance and hospitality. Miradore connected the event production with the identity and communication around the occasion.

Miradore’s contributionEvent production · Identity & communication · Guest experience

Conference & cultural programme / 2025

Digital Foreign Direct Investment Forum 2025

The Digital Foreign Direct Investment Forum 2025 brought five events into one connected programme. Miradore carried the creative direction and identity through the conference, arrival settings, cultural event and welcome dinner, with complete event production.

Miradore’s contributionCreative direction · Event identity · Complete event production · Cultural event & welcome dinner

Watch the forum film

Integrated communication campaign / 2024

Alif Se Aman

Client: USIP

For the United States Institute of Peace (USIP), Miradore developed Alif Se Aman as a complete campaign in 2024. From strategy and identity to animation, the website, social content and film production, one idea connected the work: peace takes shape in how we listen, learn and make room for one another.

Miradore’s contributionCampaign strategy · Brand identity · Animation · Website · Social content · Film production

Business forum / 2025

Pak-Saudi Business Forum

Miradore handled the design, production and communications for the Pak-Saudi Business Forum at Crowne Plaza, Riyadh, in 2025.

Miradore’s contributionDesign · Complete event production · Communications & creative content

Launch experience / 2025

GO AI Hub Launch

For the GO AI Hub launch in Islamabad in 2025, Miradore handled launch design, complete production, communications and creative content. Film and laser projection formed part of the launch reveal. The films below show the production and the CEO’s account of the Saudi-Pakistan relationship behind the initiative.

Miradore’s contributionLaunch design · Complete production · Communications · Creative content

Watch the GO AI Hub launch

International conference / January 2025

Girls’ Education in Muslim Communities

Organisation: Muslim World League

For the Girls’ Education in Muslim Communities conference, Miradore handled complete design, production and communications, including the creative content.

Miradore’s contributionConference design · Complete production · Communications · Creative content

Music, visuals & creative technology

Techno Qawwali

Format by: Miradore

Miradore’s Techno Qawwali format brings live performance together with distinct visual worlds, in-house technology and complete event production.

Miradore’s contributionFormat development · Visual content · Creative technology · Complete production

Qawwali on the ROX / Islamabad

Brand experience & live production

Jazz 30-Year Celebration

Brand: Jazz

Live performance, hospitality and a complete brand environment brought the 30-year celebration together. The occasion forms part of Miradore’s wider body of work for Jazz.

Miradore’s contributionEvent design · Live production · Hospitality & brand environment

Watch Jazz Night

Awards ceremony / 2022

Asia Pacific ICT Alliance Awards 2022

Known as the “Oscars of IT”, the Asia Pacific ICT Alliance Awards brought industry recognition and a cultural programme into one occasion in 2022. Miradore’s work connected the ceremony with the live setting.

Miradore’s contributionEvent design · Production · Ceremony & cultural programme

Public ceremony

CPEC Groundbreaking Ceremony

Miradore produced the CPEC groundbreaking ceremony, including the ceremonial activation shown here.

Miradore’s contributionEvent production

Strategic conference / 2025

Central and South Asia Chiefs of Defence Conference

The Central and South Asia Chiefs of Defence Conference brought senior defence representatives together for regional dialogue. Miradore produced the conference environment and the settings around this strategic gathering.

Miradore’s contributionConference production · Event environment

International conferences

OIC Conferences

Organisation: Organisation of Islamic Cooperation

From ministerial meetings to extraordinary sessions, Miradore’s OIC work spans conference environments, identity and communication. Each conference has its own brief and setting.

Miradore’s contributionEvent design & production · Conference identity · Communication

Enterprise & innovation

Ba-Ikhtiyar Graduation & Exhibition

A graduation ceremony, exhibition and panel discussion brought women’s achievements and work into the spotlight. The programme connected personal success stories with a shared conversation about opportunity. Miradore produced the event environment and live setting, giving the graduates, their work and the occasion a cohesive presence.

Miradore’s contributionEvent production · Exhibition & live setting

Watch the event

Employee celebration

S&P Global Employee Celebrations

Client: S&P Global

Miradore produced these S&P Global employee celebrations, bringing recognition, live performance and a theatrical event setting together. The linked film documents the 2024 annual dinner.

Miradore’s contributionEvent production · Live performance setting · Guest experience

Watch the 2024 annual dinner

Identity & communication

Walled City of Lahore · Brand Revamp

Organisation: Walled City of Lahore Authority

Miradore’s brand revamp for the Walled City of Lahore Authority connects an identity with communication for a living heritage destination.

Miradore’s contributionBrand identity · Visual communication

Reports & public campaigns

Institutional communication

Miradore translates reports, institutional priorities and event programmes into visual communication for print, screens and public campaigns. Selected work includes World Bank report communication and OIC conference communication.

Miradore’s contributionCampaign design · Report-led communication · Conference communication

Cultural celebrations

National Days

National-day celebrations for Sweden, Ireland and the United Arab Emirates. Distinct cultural identities, brought into the gathering through hospitality, design and live production.

Miradore’s contributionEvent environments · Live production · Cultural hospitality

Exhibition & pavilion

Pakistan Pavilion at London Tech Week

At London Tech Week, the Pakistan Pavilion gave technology businesses a shared place to meet visitors, introduce their work and exchange ideas. Miradore’s pavilion design and production brought that national presence into the exhibition floor. The setting came to life through conversations at the stands, hands-on demonstrations and connections between exhibitors and visitors.

Miradore’s contributionPavilion design & production

Watch London Tech Week’s pavilion coverage

Brand events & live entertainment

Jazz

Client: Jazz

Product launches. Leadership gatherings. Cultural celebrations. Live entertainment. Miradore’s continuing work for Jazz brings event design, communications and production to different audiences and occasions. Each brief has its own setting and purpose, connected by an understanding of the brand.

Miradore’s contributionEvent design & production · Live visual content · Creative & marketing content

Diplomatic meetings / 2024

SCO Bilateral Meetings

For the SCO Council of Heads of Government 2024 in Islamabad, Miradore handled the environments for bilateral meetings of prime ministers. The work brought the meeting rooms, national identities and reception settings together around a high-profile diplomatic programme.

Miradore’s contributionBilateral meeting environments · Event design & execution

Brand identity & packaging

Surpassion

Brand: Surpassion

Miradore’s identity and packaging work for Surpassion connects a circular emblem, botanical linework and a blue-and-gold palette. The design carries from the master mark to the printed bands and wooden-box applications shown here. Original artwork, a packaging visualisation and a production photograph document the relationship between the identity and its physical application.

Miradore’s contributionBrand identity · Packaging design

Keep the detail.

Read the same company facts and project contributions in a portable text format.

Company profile in text Start a conversation Company-supplied portfolio information. Updated 9 September 2026.