Miradore × ROX · The documentary
The people, decisions and production behind Make Concerts Great Again. Watch the documentary.
ROX / A MIRADORE CASE STUDY
ROX Concerts
05Shows delivered
03Cities
40,000Total attendees
3 concerts + 2 Qawwali nights.
40,000 attendees across the series.
Figures supplied by Miradore.
THE BRIEF / ROX BY JAZZ
A generation to reach.
A reason to show up.
ROX asked Miradore to create a concert series that would connect directly with Gen Z in Pakistan.
For our team, the challenge was trust as much as attention. Concerns about security and disappointing audience experiences had shaped perceptions of concerts. The artists and music were there. What was missing was a story that connected the whole night.
OUR RESPONSE
Make Concerts Great Again. Give the audience more than a lineup: invest in the experience of attending, then bring the music to life through visual storytelling.
THE DOCUMENTARY
Making ROX.
DESIGNING THE WHOLE NIGHT
Before the first note.
Through the final moment.
01 / AUDIENCE EXPERIENCEInvest in the welcome.
Miradore made a substantial investment in security and audience experience, introducing multiple layers of security. How people experienced the event mattered alongside what happened on stage.
02 / STORYTELLINGGive each song a world.
Song-specific visual content gave the performances their own atmosphere and narrative. The ambition was a premium audiovisual experience, with the audience surrounded by the story of the music.
03 / LIVE TECHNOLOGYLet the visuals respond.
Audio-reactive systems responded to the music in real time, alongside visual films and live operator cues. Miradore developed the visual content and show system in-house and carried them into the live production.
THE HIDDEN SCORE
Make concerts
great again.
The creative idea became a working show system. Music-responsive visuals, song-specific films and live cues connected the content on screen with the performance on stage. The control desk below shows the technology behind the experience.
27+ song-specific visual worlds. Live-driven. Operator-cued.
TouchDesigner / Resolume / MadMapper
02 / QAWWALIS · AN ORIGINAL MIRADORE FORMAT
Qawwali,
on the ROX.
A living tradition, expressed through a new visual language. Miradore’s Techno Qawwali format brings the ensemble, song-specific visual worlds and in-house show technology into one experience.
Creative & visual content · Marketing content · Complete event production
ROX CONCERTS / ON FILM
Stay for the aftermovie.
CAMPAIGN REEL VIEWS
734K+Lahore
408K+Islamabad
237K+Karachi
IN THE PRESS
Ahead of the first night.
The News previewed the Lahore concert’s advertised combination of music, stage design, lighting and technology.